The new Facebook bot is going to be the new Facebook chatbot. This chat bot will also be able to perform task similar to a bot in the Facebook messenger. This is the first step towards Microsoft integrating Bot into their operating system of Windows. Many people are already excited. If you are not excited, now is your chance to get excited!
Why all the excitement? For starters, Facebook Messenger currently has more than 1.3 billion daily active users world-wide. Not registered, not robots who were forced to download it upon Facebook spun out of the official standard Facebook application. We are talking about active users that have outright adopted Messenger as their primary messaging channel.
If you do an adequate amount of search on Messenger, you will see different types of Facebook chat bots being promoted. These various bot types may include, but are not limited to: recruiter bot, job seeking bot, virtual assistant service bot, personalization bot, viral spreader bot and many others. Some of these Facebook bot types even specialize in particular niches within the social media platform. Facebook’s new bot will fill an important niche in the world of social media.
There are three important benefits of having chat bots that will help enhance the user experience. First of all, these chat bots help create customer service. You already know that Facebook is a company that is dedicated to providing great customer service to its users. Customer service is especially strong on the social media platform, where millions of people are posting everyday. It is very important for these businesses to provide value to their customers through customer support because people will not frequent these businesses if they do not feel that they are being taken care of.
Another benefit of having a Facebook chatbot like the one in Facebook Messenger is that it allows you to build your social media presence, which leads to more traffic, more engagement and ultimately, more revenue. When you have more people visiting your website and engaging with your conversations, you have a better chance of making more conversions. Conversions are purchases made in your store or on your website. These are the customers you want to be taking advantage of and the chats that you should be promoting through your Facebook messenger bot. More conversions lead to more revenue.
Finally, it is important to mention that these bots make your marketing strategy stronger. If you have a specific niche within the social media platform, it is important that you take advantage of the bot capabilities to promote conversations around that niche. That way, the conversation goes both ways and you will be able to reach more potential customers and build relationships that can be lifelong. Bots have come a long way and are only going to continue to grow and improve in their capabilities as more businesses utilize them for their businesses. Bots can give you more insight into what is popular and help you generate conversation around keywords, content, products, and more.