The Facebook Messenger Bot App is one of the most popular tools to communicate with your customers on social media platforms. Here are some reasons why you should consider it for your business.
It offers a variety of benefits for your business, such as lead generation and customer support. You can even automate a variety of marketing campaigns through it.
1. Convenience
Convenience is one of the most important factors that attract users to any product or service. It’s also a key factor that can help a business to succeed in the long run.
In order to achieve convenience, businesses need to make their processes as convenient as possible for customers. That’s where a chatbot can play an important role.
Messenger bots are a great way to automate customer support operations and assist in marketing campaigns. They can help you save time by answering the most common questions and concerns of potential customers.
A chatbot is also a good choice for companies that have a global customer base and need to deliver excellent service across the world. It’s a more effective and efficient way of delivering 24/7 support for customers than having to have multiple human agents working in different parts of the world.
Another benefit of using a chatbot for your company is that you can communicate with your customers in real-time and in their own language. This helps your company to build trust and a strong reputation with customers around the world.
For example, a beauty brand like Sephora has a chatbot that allows its customers to book appointments for makeup services right through the messaging app. The bot is simple to use and takes a few seconds to complete the process.
With a bot, you can track customer preferences and history, which can help your business provide them with personalized recommendations and offers. It can also automate sales by enabling transactions/payments through messaging conversations.
With so many benefits, it’s clear that a chatbot is an essential part of any business’s strategy. It’s a great way to communicate with your customers and save you time, while also helping your business grow!
2. Easy to use
In this era of technology, the ease of use of a chatbot is one of its most important features. Whether you’re creating a bot to help your customers, engage with prospects, or drive sales, a chatbot should be simple to use.
The best chatbots are designed to be intuitive and conversational, rather than just automated responses. In addition, they’re customizable, which makes it easy to customize them for your specific needs.
For example, clothing brand prAna uses a light-hearted greeting in its Messenger bot to engage customers and encourage them to buy. Similarly, makeup company Sephora uses its Virtual Artist bot to recommend lipstick colors based on users’ preferences and make it easier for them to book appointments online.
Another easy-to-use chatbot is HP Print Bot, which lets you print photos and docs from a web connected printer on the go. All you need to do is upload your files and provide the printer’s email address.
A lot of businesses have started using Facebook Messenger bots to help their customers with their questions. For example, Evernote uses its chatbot to collect basic information from customers when they have a question, and then sends the information to a support rep so that it can be addressed right away.
To ensure that your bot is always on time, you can create a schedule to push messages out at certain times. You can also set up sequence messaging, which allows you to send messages to your users based on a time delay you’ve set.
You can build a chatbot on many different platforms, but you should consider which app is right for your business. Every app has its own advantages and drawbacks, so make sure to pick the one that is most appropriate for your goals.
3. Conversions
Messenger has 1.3 billion users globally, and this provides a big opportunity for marketers to engage with their audience. Chatbots can be a great way to improve your customer experience, and increase conversions.
For example, Sephora launched a bot that helps customers book in-store appointments via Messenger. This made it easier for users to get the information they needed and also increased their booking rates by 11%.
Another way to use Facebook Messenger to increase conversions is by using Home Ads. These ads are placed in a user’s lineup of messages and can be set up with either a traffic or conversion objective.
These ads are a great way to attract new subscribers and drive traffic to your site or landing page. Make sure that your ad copy has a clear value proposition and is written at a grade level that’s easy to read.
It’s also important to keep FAQs related to your product or service in mind as you build your chatbot. Keeping these questions in mind will help you provide exceptional customer service, and it will help to lift your retention rates and convert more sales.
Lastly, if you’re constantly updating your website or putting out new content, it’s best to make these changes in your Facebook Messenger chatbot as well. This will ensure that your chatbot can keep track of these updates and include them in its questions and responses.
It’s also important to remember that a good chatbot should always be able to answer any question your customers have. This will give them the peace of mind they need to continue shopping with you. It’s also a great way to increase your customer satisfaction and loyalty levels by making it easy for them to contact you.
4. Boosted sales
The best part of using a chatbot is that your business gets the opportunity to interact with your customers in new and exciting ways. Whether you’re offering a product or service, chatbots can help you reach potential customers and increase conversions. A chatbot is also a good way to engage with your existing customers and boost repeat sales. A bot that has a plethora of features and functions, can be programmed to answer your customers’ most pressing questions in the blink of an eye, allowing you to focus on the rest of your business. Using a chatbot to automate customer interactions can result in significant savings for your business. A chatbot that is well designed and properly programmed can have your customers talking about you in no time at all! It’s the perfect solution for small business owners and marketers alike. Getting started is simple, and your bot will be ready for business in no time.
5. 24/7 support
When you need to answer a customer query, it’s important to offer 24/7 support. With an automated chatbot, you can provide a quick response to queries from customers around the world.
For example, Square 2 uses a bot on its website to handle simple questions that can’t be handled by their support team. The chatbot responds to queries on its own, and it also directs users to send email or launch a ticket.
It’s important to note that a chatbot cannot replace your customer service agents, so you should always have someone on call who can take over in an emergency. Many people prefer this option, as 86% of consumers report that they want the choice to transfer their case to a live agent if their issue is too complicated for a bot to resolve.
This is why it’s important to choose a chatbot that mimics the way your customers would talk with a live agent. If your chatbot sounds jarring or uses language that’s unfamiliar, it can alienate customers.
One of the best options is Xenioo, which offers an all-in-one platform for creating Facebook Messenger and website chatbots. It has a solid user interface and is easy to navigate. It also allows you to create timers and delays, which can make the experience more natural for customers. The pricing is slightly high compared to competitors, but it’s worth it for the flexibility. Xenioo’s free plan gives you a single bot with up to 500 monthly active users. The Starter and Agency plans are $19 and $249 per month, respectively. These are good value if you need to build multiple bots and have a large number of users.